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Comparing Wix, Shopify, Squarespace, and WordPress: A Detailed Examination

Deciding on the Ideal Website Creation Platform for Your Needs

So, you’re prepared to create a website and are in search of the perfect platform to make it a reality. With a plethora of choices at your disposal, it can be challenging to select the one that best suits your unique requirements.

In this piece, we’ll evaluate the four most sought-after website builders – Wix, Shopify, Squarespace, and WordPress – based on key features, monthly costs, ecommerce capabilities, and their respective advantages and disadvantages.

Let’s dive in!

Key Features Comparison: Wix, Shopify, Squarespace, and WordPress

All four website builders provide:

  • drag-and-drop interfaces

  • customizable templates

  • tools to assist you in creating a professional-looking website

  • statistics to aid you in tracking progress and activity

  • monthly payment plans

However, the features each platform offers vary.


Wix is renowned for its user-friendly interface and extensive range of templates. You can effortlessly incorporate features like forms, social media buttons, and appointment booking into your site.


Shopify is the preferred choice for ecommerce websites. It provides robust inventory management, payment processing, and shipping tools.


Squarespace is an excellent choice for visually-oriented websites, such as those for photographers and artists. It places a strong emphasis on design and provides built-in SEO tools.


WordPress is the most adaptable platform of the four and is perfect for bloggers and content creators. With thousands of plugins at your disposal, you can customize your site in almost any way you envision.

Monthly Costs:
Wix, Shopify, Squarespace, and WordPress

Cost is a monthly fee that you’ll need to factor in as a recurring expense for running a business. It’s a crucial consideration when selecting a website builder. Here’s a breakdown of the monthly costs for each platform:

Wix: Free plan, or $16 for enhanced features

Wix provides a free plan with limited features. Paid plans commence at $16 per month, with additional features available in higher tiers.

Shopify: Basic plan $29 per month

Shopify’s basic plan is priced at $29 per month, with more advanced plans available for larger businesses.

Squarespace:  Personal plan $16 per month, Business plan $23 per month

Squarespace offers a personal plan for $12 per month and a business plan for $18 per month.

WordPress:  Free platform, but you’ll need a web hosting plan $3-$45/month

WordPress is a free platform, but you’ll need to purchase web hosting and a domain name to get started. Hosting can cost anywhere from $2 to $50 per month, depending on your needs.

Ecommerce Capabilities

If you’re planning to sell products on your website, you’ll want a platform that has robust ecommerce capabilities. Here’s how each platform compares:

Wix provides ecommerce features, but they are not as advanced as those of Shopify. 

You can establish a store and accept payments, but inventory management is limited.

Shopify is the undisputed champion when it comes to ecommerce.

It has powerful tools for managing inventory, fulfilling orders, and accepting payments.

Squarespace’s ecommerce tools are not as advanced as Shopify’s, but they are still suitable for small businesses.

You can accept payments, manage orders, and create discounts.

With the WooCommerce plugin, WordPress can handle ecommerce functionality.

However, it requires more technical knowledge and set-up time compared to the other platforms.

Advantages and Disadvantages

Each platform has its own set of strengths and weaknesses. Here’s a summary of the pros and cons for each platform:

Wix: Pros: Easy to use, wide variety of templates, suitable for beginners. Cons: Limited ecommerce capabilities, customization options are limited.

Shopify: Pros: Robust ecommerce features, excellent inventory management, reliable hosting.
Cons: More expensive than other platforms, not as flexible for non-ecommerce websites.

Squarespace: Pros: Outstanding design options, built-in SEO tools, suitable for visual-based businesses.
Cons: Limited customization options, not as advanced ecommerce features as
other platforms.

WordPress: Pros: Highly customizable, vast plugin library, excellent for blogging and content creation.
Cons: Requires technical knowledge, can be challenging to set up, hosting costs can accumulate.

Which Platform is the Best Fit for You?

In the end, the platform you select will depend on your specific requirements. Here are some guidelines to assist you in making a decision:

If you’re a beginner and need a simple website: Wix is the simplest platform to use and offers a wide variety of templates to choose from.

If you’re running an ecommerce business: Shopify is the clear winner when it comes to ecommerce features. It offers powerful tools for inventory management, order fulfillment, and payment processing.

If you’re a visual-based business: Squarespace is a great option for photographers and artists who want a visually stunning website.

If you’re a blogger or content creator: WordPress is the most flexible platform and offers a wide range of customization options. It’s also great for SEO and content creation.

Additional considerations – ongoing maintenance and support

Depending on the complexity of your business or store needs, you may require assistance in building or maintaining your online business presence. A website can be a complex and frustrating entity if you lack experience in that area, so bear in mind you may need to hire help.

Consider what others are saying about each platform

You should gather as much information as possible from online reviews and particularly YouTube videos. That’s an excellent starting point for researching the various major platforms.

Selecting a website builder for your new business is a crucial decision, but with so many options available, it can be somewhat overwhelming.

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